Monday, October 13, 2008

A new marketing tool?

Using your cellphone just to talk to people? Well, you're in the minority. According to a Nielsen report, text messaging has become the primary function of cellphones. The average mobile user receives 350 texts per month, versus 200 voice calls.

The report cites teenagers as the main drivers of this trend. The typical teen receives an average of 1,700 texts a month! But businesspeople are also avid texters. They've taken advantage of the widespread availability of the QWERTY keyboard (similar to your computer's keyboard) on cellphones, which makes texting quick and easy.

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