Tuesday, October 28, 2008

Multi-channel marketing

If you're unfamiliar with the term, multi-channel marketing refers to marketing with as many different types of media (or channels) as possible. These channels include (but aren't limited to):

Search engine optimization
Direct mail
Direct e-mail
Teleseminars
Event marketing
Print advertising
Social media
Direct-response television
Joint ventures
Public relations
Telemarketing
Radio
The more channels you use to reach your target customer, the better your chance of reaching him right when he's ready to buy. Plus, using multiple channels allows you to reach customers who might not be right in your line of sight. Customers who don't use the Internet might listen to the radio. TV watchers might not read magazines. And so on. Multi-channel marketing is the absolute best way to get your message seen and heard by as many people as possible, as often as possible.

The best part about multi-channel marketing is that anyone can become an expert in how it works. Whether you're an entrepreneur with your own start-up business... or a brand-new employee working her way up the rungs of the corporate ladder... or the CEO of a Fortune 500 company... you can use multi-channel marketing to help the business grow and prosper.

This new trend in advertising - multi-channel marketing - is a trend that will continue to grow at double-digit rates for decades and decades to come. If you embrace multi-channel marketing, you will see improvements in your business almost immediately. And those improvements will continue at lightning speed, transforming your business into something much greater than it is now. How big and how fast it grows is up to you.

The trend is huge. The time is right. Your future is unlimited. Use the some of the
above in marketing the Home Seller Assist program and watch your profits grow!

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