Make Haste Slowly

When it comes to the question of overwhelm, it's amazing how many people feel confused or out of balance after attending a seminar wherein a ton of new ideas got tossed around.

If you're feeling overwhelmed, there's a simple reason. All you're doing is taking in information. But you're not DOING anything with the information. You need to strike a balance.

Study - then do. Study some more -then do. You haven't learned anything until you do something with it.

The concept is totally foreign to many people. They think that learning and doing are the same thing. Not in the world of the creative. Creators understand that you don't know anything until you can use it and apply it. Reciting what you supposedly know is not demonstrating that you can apply it. Big difference.

In school you learn to memorize and recite. That's not learning. Nor is it real thinking. Thinking involves asking yourself questions - and coming up with answers. It also involves doing something with what you learn.

I'll never forget how shocked a Home Seller Assist member was when I explained how I read a "how to" book - or go through a "how to" course. I read the first chapter or lesson - then I stop reading and start doing. Then I read the next lesson. Then I stop reading and start doing.

Such a simple formula. It's not hurried. But boy is it quick. Meanwhile, those who read the whole book or course and do nothing - get nothing but overwhelmed. They hurried through the book - and got nothing out of it.

Now, does this mean I'm against speed reading. Not at all.

I believe learning how to read fast is one of the most important skills you can have. But even when you read fast, the key lies in being relaxed and focused. You breathe deeply as you read. This is yet another example of being able to go fast - even when you're not hurrying.

Frantically rushing is the enemy. Going slower can often be quicker. Being relaxed increases speed.

You can make haste slowly and get there faster, if you'll relax and breathe.

And if this message is overwhelming, get up and move. Be quick - but don't hurry.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

Switch to Energy Efficient Appliances

Energy efficient appliances run the gamut from slightly cost-saving to truly green. You may find energy efficient air conditions that require less electricity to run than regular power-guzzling models. Energy Star ratings can give you an idea of how much electricity your appliances will use, and help you find the most energy-efficient appliance for your needs.

Finding the most energy efficient appliances is a win-win situation. Not only can energy efficient appliances help you along the path toward creating a Green home, but they save you money every month on your utility bills. Energy efficient appliances help the environment AND they save you money; they’re a logical upgrade when the time comes to replace your appliances. Practically any appliance can be energy efficient; from a dishwasher to a furnace to an air conditioner, and even your lighting fixtures. Energy efficient appliances can even help you qualify for an energy efficiency tax credit!

However, energy efficiency is only one aspect of Green appliances. For maximum impact, you can also switch to low-flow appliances that don’t waste a lot of water. Low-flow washers and dishwashers use drastically less water than traditional models; up to 15 gallons less per load of laundry in the case of a low-flow clothes washer. You can also purchase low-flow showerheads, sink fixtures and toilets to maximize water conservation and make your home more environmentally-friendly.

Larry Potter

http://budurl.com/nn8h

www.ATicketToWealth.com

What to Do With Your Great Ideas

By John Forde

You'll feel great - even inspired - when all your brainstorming and research yields a Big Idea, whether it's for a new product, a marketing campaign, or a headline for a sales promotion. But you're not done. See, it's not enough for your idea to be captured. It needs to be tamed. Polished. Beaten into submission (or whatever other metaphor floats your dinghy). Because it's in the execution, rather than the mere inspiration, where you're going to set yourself apart from the rest of the pack.

Think of it this way. Some cave guy (or gal) once had an idea for a thing called a "wheel." We must remember to send him (or her) some flowers. But while we're at it, let's not forget to thank the fella (for it was one, Charles Goodyear) who thought up vulcanized rubber in 1844... and Robert Thomson who came up with the first inflatable tire in 1845... John Dunlop, who re-invented it for his son's tricycle in 1847... and all the other innovators since. They all took a great idea and made it greater... by working it over, massaging it, pushing forward and making mistakes, and plenty more.

It was their sweat equity that made the real difference. Here's the good news: As you polish and refine, you'll discover more ideas. All worth re-working too. Your pool of genius will expand. And pretty soon, you're not just the guy (or gal) who had that one great idea a long time ago... you're the one who has lots of great ideas. Even better, you'll have a reputation as one of the rare few who sees those ideas through.

[Ed. Note: Get even more of expert copywriter John Forde's musings on the creative process, marketing, copywriting, and more at his blog. Once you've got your Big Idea for a product, marketing campaign, etc. what's next? Why not learn how to turn it into profitable Internet business that could give you income for life?]


Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

A Picture Can Be Worth Thousands

By Paul Lawrence

Back when my wife Blanca began her first business - a housecleaning service - she was skeptical about including a photo of herself in her ads. So I told her I'd prove it would make her money.I took a photo of her holding a broom. Then I created two advertisements. One had the picture and the other didn't. Both versions worked, but the one with the picture outperformed the other by far. It had a 3 percent response rate compared to 1.5 percent for the one without the picture.

Think of it this way. Let's say you're selling a $100 product and you make 50 sales with your regular ad every time you run it. If you add your picture to the ad, you could end up doubling your sales - and putting an extra $5,000 in your pocket!

For small businesses, including a photo of the owner (or someone else connected to the company) almost always increases response. If you're not doing it, I strongly suggest you run a test. It could greatly increase your profits.

[Ed. Note: Paul Lawrence is a successful entrepreneur and business author who has started over a dozen profitable enterprises for under $100. For more information on his Cheapskate Marketing Program, click right here.]

Larry Potter
http://budurl.com/nn8h
http://www.atickettowealth.com/

The Power of Pausing

By Brian Tracy
Top salespeople ask good questions and listen carefully to the answers. One of the most important listening skills they develop is to simply pause before replying. When the prospect finishes talking, rather than jumping in with the first thing they can think of, they take three to five seconds to quietly wait.

Pausing before you speak has three specific benefits.

You avoid the risk of interrupting the prospect if he has just stopped to gather his thoughts.
Your silence tells the prospect that you are giving careful consideration to what he has just said. This is a compliment, and makes him feel valuable.

Pausing before replying means that you will actually hear and understand the prospect better because you've given his words a little time to soak into your mind. You will be more alert to how his words can connect with other things you know about him in relation to your product or service.

When you pause, not only do you become a more thoughtful person, you convey this to the customer. By extension, you become a more valuable person to do business with.

[Ed. Note: In his audio program, Communicate With Power, Brian Tracy, master salesman and business coach, will show you how to influence people and get what you want by using only words.

And what better way to hone your communication and sales techniques than by setting up your own Internet business? The Internet Money Club Independent Learner Edition gives you the complete, start-from-scratch guide to finding financial independence online. Get all the details now.]

Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

Educate your prospects

Your follow-up must be informative. You need to provide valuable information. If you're showing up with no value, you'll wear out your welcome fast.

You need to communicate that you are on their side and deserve to be trusted. You'll accomplish this if you provide them with accurate, insightful information.Just remember, when your marketing becomes consistent, promotes your expert status, and educates your prospects, you will soon have prospects knocking at your door, rather than you knocking at theirs.

Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com

Advance closer to your goals in life.

We are ALL entrepreneurs or aspiring to be entrepreneurs. But what most people don't realize when they get into TRUE entrepreneurship is that it's NOT necessarily an easy thing to do.

Being an entrepreneur is NOT like a lottery ticket. It's not something you say you want to do and then just 'take your chances'. There is a very specific science to being a successful entrepreneur...and I learn more and more about this science every day.

There is a very specific PROCESS that I have watched myself and many people go through as they transform themselves into a POWERFUL entrepreneur capable of creating enormous success in our industry.

And this is what I have observed... There is a completely different mindset, a completely different way of thinking, and a completely different way of BEING for the entrepreneur.

The Entrepreneur does not function with the 'linear' mindset that most people have. Most people expect to be told a simple set of instructions to perform each day to bring home their paycheck at the end of the week. This is NOT how the entrepreneur functions.

When you're an entrepreneur, you and you ALONE are responsible, and accountable, for everything you create or don't create in this industry. And when you *FULLY* grasp this, you can start having the *REAL* advantages. Because once you really GET that it is you and you alone that will create the wealth you desire...you REALIZE that you need to be DEVELOPING YOURSELF more and more to create that wealth everyday.

And all of a sudden, a 'mindset' change happens. All of a sudden your focus can shift from 'just the money' and move towards what will CREATE that money instead. There's a big difference...

Larry Potter

http://www.youtube.com/watch?v=ObVVfulxlBk

www.ATicketToWealth.com

Measure Your Results Along the Way

Keeping track of how you are doing with your goal-setting plan helps you determine the effectiveness of your actions.

You may find that you no longer want to pursue a goal you assigned yourself. Or perhaps you want to modify that goal. Maybe you want to keep the goal but you've discovered a more convenient and efficient way to get to the "finish line." Let's say you set a physical fitness and weight-loss goal. And the plan you came up with to achieve that goal was to go to the gym three nights a week. You've been doing that for two months, and you're happy with the results. But now you think there's a good chance you can stay on track by working out at home.

Okay.

Only YOU can determine the most effective way to use your time. But you won't be able to do that if YOU don't measure and monitor your progress along the way.

Larry Potter
www.ATicketToWealth.com
http://www.youtube.com/watch?v=ObVVfulxlBk

Achieving Goals That "Can't Be Done"

By Rich Schefren

When people tell you something can't be done, more often than not what they really mean is they can't do it without taking themselves out of their comfort zone.And that leads us to an entrepreneurial secret. I am going to show you the fastest and easiest way to develop laser-like focus. I call it the "back pressed up against the wall" mindset.Pick a goal you've been struggling with - like getting your Web business up and running, getting #1 ranking in your niche, or finishing that product you started working on almost two years ago... Better yet, let's pick an income goal. Let's say you want to double your income within the next two years.

Okay. Now, let's say if you don't achieve that goal, the person you love the most in this world is literally going to die.If that were the case, your back would be pressed against the wall. You'd suddenly get a lot more focused on achieving that goal because you would have to do it. Right?
I bet the first thing you would do is make much better use of your time. I bet you would stop watching TV, end pointless conversations midstream, stop checking your e-mail so frequently, and eliminate all the other non-essential crap and clutter you've let slip into your life.
Do that and your goal would be well within your grasp.

[Ed. Note: Rich Schefren - one of the world's best small-business strategists - knows a thing or two about what it takes to be successful. The businesses he coaches have done over $500 million every year - piling up more than $1 billion in sales every two years. Visit his blog to learn how to streamline your business while skyrocketing profits.

And for even more goal-setting and achieving tips and techniques, check out ETR's Total Success Achievement program. No need to wait until next January comes around to set your resolutions. Get started today.]

Larry Potter
www.ATicketToWealth.com

3 keys to writing effective ads

1) The sole purpose of the SUBJECT LINE is to get a person to open the ad/email.

2) The sole purpose of the ad BODY is to get them to click the link(s).

3) The sole purpose of the LANDING PAGE page is to get them to sign up.

Each of these steps must work correctly in order to get a person to follow on through the process and sign up for whatever you are advertising.

Larry Potter
www.ATicketToWealth.com

Leverage Your Existing Customers

The best way to keep your sales and profits up in a slow economy is to build solid relationships with your existing customers.

Take your e-mail marketing, for instance.When you stay in touch with your regular customers - and regularly e-mail them valuable information - they'll quickly come to view you as a credible resource, an expert in your field, and, most important, someone who's watching out for their best interests.

And they'll reward you with their loyalty (and continued purchases).Having a smooth-running and reliable e-mail marketing program is one of the surest ways

Larry Potter
www.ATicketToWealth.com