By Rich Schefren
When people tell you something can't be done, more often than not what they really mean is they can't do it without taking themselves out of their comfort zone.And that leads us to an entrepreneurial secret. I am going to show you the fastest and easiest way to develop laser-like focus. I call it the "back pressed up against the wall" mindset.Pick a goal you've been struggling with - like getting your Web business up and running, getting #1 ranking in your niche, or finishing that product you started working on almost two years ago... Better yet, let's pick an income goal. Let's say you want to double your income within the next two years.
Okay. Now, let's say if you don't achieve that goal, the person you love the most in this world is literally going to die.If that were the case, your back would be pressed against the wall. You'd suddenly get a lot more focused on achieving that goal because you would have to do it. Right?
I bet the first thing you would do is make much better use of your time. I bet you would stop watching TV, end pointless conversations midstream, stop checking your e-mail so frequently, and eliminate all the other non-essential crap and clutter you've let slip into your life.
Do that and your goal would be well within your grasp.
[Ed. Note: Rich Schefren - one of the world's best small-business strategists - knows a thing or two about what it takes to be successful. The businesses he coaches have done over $500 million every year - piling up more than $1 billion in sales every two years. Visit his blog to learn how to streamline your business while skyrocketing profits.
And for even more goal-setting and achieving tips and techniques, check out ETR's Total Success Achievement program. No need to wait until next January comes around to set your resolutions. Get started today.]
Larry Potter
www.ATicketToWealth.com
Wednesday, March 25, 2009
Monday, March 16, 2009
3 keys to writing effective ads
1) The sole purpose of the SUBJECT LINE is to get a person to open the ad/email.
2) The sole purpose of the ad BODY is to get them to click the link(s).
3) The sole purpose of the LANDING PAGE page is to get them to sign up.
Each of these steps must work correctly in order to get a person to follow on through the process and sign up for whatever you are advertising.
Larry Potter
www.ATicketToWealth.com
www.ATicketToWealth.com
Thursday, March 12, 2009
Leverage Your Existing Customers
The best way to keep your sales and profits up in a slow economy is to build solid relationships with your existing customers.
Take your e-mail marketing, for instance.When you stay in touch with your regular customers - and regularly e-mail them valuable information - they'll quickly come to view you as a credible resource, an expert in your field, and, most important, someone who's watching out for their best interests.
And they'll reward you with their loyalty (and continued purchases).Having a smooth-running and reliable e-mail marketing program is one of the surest ways
Larry Potter
www.ATicketToWealth.com
Take your e-mail marketing, for instance.When you stay in touch with your regular customers - and regularly e-mail them valuable information - they'll quickly come to view you as a credible resource, an expert in your field, and, most important, someone who's watching out for their best interests.
And they'll reward you with their loyalty (and continued purchases).Having a smooth-running and reliable e-mail marketing program is one of the surest ways
Larry Potter
www.ATicketToWealth.com
Monday, March 9, 2009
Take time to consider the objections.
After figuring out how you can achieve your goal by providing benefits to others, make a list of the objections you might encounter.
Good copywriters do this every time they write a promotional package. Good public speakers do this before presenting a speech. You should do it too before making any informal presentation.
Of course, it's not enough to list objections. You must find good responses for them. You must craft concise arguments that will overcome those objections. You must show your listeners that you are sympathetic to their concerns and that you have a plan to deal with them.
Break the objections down into their component parts. Analyze those parts. Discover their weaknesses or find ways to minimize them. Base your thinking on research, if you have time to do it. But also think about your past experience. Remember that your ultimate goal is to find a goal that is good not just for you but for the people you're speaking to. If you do that, you will be able to find the solutions you need and your Home Seller Business or any other business will prosper.
Larry Potter
www.ATicketToWealth.com
Good copywriters do this every time they write a promotional package. Good public speakers do this before presenting a speech. You should do it too before making any informal presentation.
Of course, it's not enough to list objections. You must find good responses for them. You must craft concise arguments that will overcome those objections. You must show your listeners that you are sympathetic to their concerns and that you have a plan to deal with them.
Break the objections down into their component parts. Analyze those parts. Discover their weaknesses or find ways to minimize them. Base your thinking on research, if you have time to do it. But also think about your past experience. Remember that your ultimate goal is to find a goal that is good not just for you but for the people you're speaking to. If you do that, you will be able to find the solutions you need and your Home Seller Business or any other business will prosper.
Larry Potter
www.ATicketToWealth.com
Thursday, March 5, 2009
Share Personal Details
Nothing resonates stronger with your entourage than sharing your personal struggles. While they want a leader and someone they can trust, they also want to follow someone who has had struggles of his own. The more you can tell them about what makes you tick, and the more insights you can give them into your life, the deeper they will connect with you and the more they will admire you.
Tell your entourage the deep truth about who you are and what you do. Share stories about what led you to where you are in life right now. Step out of the shadows. Don't hold anything back.
Larry Potter
www.ATicketToWealth.com
Tell your entourage the deep truth about who you are and what you do. Share stories about what led you to where you are in life right now. Step out of the shadows. Don't hold anything back.
Larry Potter
www.ATicketToWealth.com
Monday, March 2, 2009
Negative Amortization Loans Are BAD
Wachovia recently announced it will no longer offer negative amortization loans, despite their investment of $24 Billion two years ago to buy Golden West, who had “neg am” loans as one if its primary product offerings.
Why? Negative amortization loans don’t make sense. Nor for lenders. Not for borrowers. Not for anyone.
A negative amortization loan is one in which the borrower is not required to make payments sufficient to pay down either principal or interest. As a result, the principal balance actually grows rather than shrinks (as with a conventional amortization loan) or remains flat (as with an interest-only loan).
My first experience with a negative amortization loan was in 2002 with a real estate investment deal in Fayetteville, Georgia. I was engaged in the practice of acquiring property subject-to the existing mortgage and finding a lease-option buyer for the property, then selling both the property and the lease-option agreement to a 3rd party investor for a flat fee of approximately one year of profit from the deal.
It was great for everyone - I made a chunk of cash, the investor got a property, a tenant and usually a 100% (or better) annual return on their capital, and everybody was happy. And then one day…
…an investor here in Atlanta wanted to do one of these deals with me, but instead of sticking with the subject-to transaction I’d found, he wanted to get his own loan. I didn’t care one way or the other, but I was certainly curious why he’d do that when he had financing built-in to the deal.
His answer? “I can get a loan with a payment of about $550 per month.” My jaw hit the ground. This property had a sale price of about $360,000 so I knew a $550 payment was totally impossible without a HUGE down payment. But this guy wasn’t making a big down payment. He was using a negative amortization loan.
The deal didn’t work out with that investor, and that may be a good thing for him. If it had worked out, he’d probably be facing foreclosure today, with a principal balance far in excess of the original financed amount.
Wachovia has learned the hard way that it makes no sense whatsoever to sell financial products with which no one can win. Hopefully, we as investors have learned the same lesson: No matter how euphoric a market appears, sound decision making must rule. Greed always ends in lack.
Bryan Ellis
P.S.
If you'd like seven videos at no cost on
how to attract leads, please visit us now
at http://tinyurl.com/c9n6rv
Why? Negative amortization loans don’t make sense. Nor for lenders. Not for borrowers. Not for anyone.
A negative amortization loan is one in which the borrower is not required to make payments sufficient to pay down either principal or interest. As a result, the principal balance actually grows rather than shrinks (as with a conventional amortization loan) or remains flat (as with an interest-only loan).
My first experience with a negative amortization loan was in 2002 with a real estate investment deal in Fayetteville, Georgia. I was engaged in the practice of acquiring property subject-to the existing mortgage and finding a lease-option buyer for the property, then selling both the property and the lease-option agreement to a 3rd party investor for a flat fee of approximately one year of profit from the deal.
It was great for everyone - I made a chunk of cash, the investor got a property, a tenant and usually a 100% (or better) annual return on their capital, and everybody was happy. And then one day…
…an investor here in Atlanta wanted to do one of these deals with me, but instead of sticking with the subject-to transaction I’d found, he wanted to get his own loan. I didn’t care one way or the other, but I was certainly curious why he’d do that when he had financing built-in to the deal.
His answer? “I can get a loan with a payment of about $550 per month.” My jaw hit the ground. This property had a sale price of about $360,000 so I knew a $550 payment was totally impossible without a HUGE down payment. But this guy wasn’t making a big down payment. He was using a negative amortization loan.
The deal didn’t work out with that investor, and that may be a good thing for him. If it had worked out, he’d probably be facing foreclosure today, with a principal balance far in excess of the original financed amount.
Wachovia has learned the hard way that it makes no sense whatsoever to sell financial products with which no one can win. Hopefully, we as investors have learned the same lesson: No matter how euphoric a market appears, sound decision making must rule. Greed always ends in lack.
Bryan Ellis
P.S.
If you'd like seven videos at no cost on
how to attract leads, please visit us now
at http://tinyurl.com/c9n6rv
Subscribe to:
Posts (Atom)
