Wednesday, April 15, 2009
Switch to Energy Efficient Appliances
Finding the most energy efficient appliances is a win-win situation. Not only can energy efficient appliances help you along the path toward creating a Green home, but they save you money every month on your utility bills. Energy efficient appliances help the environment AND they save you money; they’re a logical upgrade when the time comes to replace your appliances. Practically any appliance can be energy efficient; from a dishwasher to a furnace to an air conditioner, and even your lighting fixtures. Energy efficient appliances can even help you qualify for an energy efficiency tax credit!
However, energy efficiency is only one aspect of Green appliances. For maximum impact, you can also switch to low-flow appliances that don’t waste a lot of water. Low-flow washers and dishwashers use drastically less water than traditional models; up to 15 gallons less per load of laundry in the case of a low-flow clothes washer. You can also purchase low-flow showerheads, sink fixtures and toilets to maximize water conservation and make your home more environmentally-friendly.
Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com
Tuesday, April 14, 2009
What to Do With Your Great Ideas
You'll feel great - even inspired - when all your brainstorming and research yields a Big Idea, whether it's for a new product, a marketing campaign, or a headline for a sales promotion. But you're not done. See, it's not enough for your idea to be captured. It needs to be tamed. Polished. Beaten into submission (or whatever other metaphor floats your dinghy). Because it's in the execution, rather than the mere inspiration, where you're going to set yourself apart from the rest of the pack.
Think of it this way. Some cave guy (or gal) once had an idea for a thing called a "wheel." We must remember to send him (or her) some flowers. But while we're at it, let's not forget to thank the fella (for it was one, Charles Goodyear) who thought up vulcanized rubber in 1844... and Robert Thomson who came up with the first inflatable tire in 1845... John Dunlop, who re-invented it for his son's tricycle in 1847... and all the other innovators since. They all took a great idea and made it greater... by working it over, massaging it, pushing forward and making mistakes, and plenty more.
It was their sweat equity that made the real difference. Here's the good news: As you polish and refine, you'll discover more ideas. All worth re-working too. Your pool of genius will expand. And pretty soon, you're not just the guy (or gal) who had that one great idea a long time ago... you're the one who has lots of great ideas. Even better, you'll have a reputation as one of the rare few who sees those ideas through.
[Ed. Note: Get even more of expert copywriter John Forde's musings on the creative process, marketing, copywriting, and more at his blog. Once you've got your Big Idea for a product, marketing campaign, etc. what's next? Why not learn how to turn it into profitable Internet business that could give you income for life?]
Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com
Monday, April 13, 2009
A Picture Can Be Worth Thousands
By Paul Lawrence
Back when my wife Blanca began her first business - a housecleaning service - she was skeptical about including a photo of herself in her ads. So I told her I'd prove it would make her money.I took a photo of her holding a broom. Then I created two advertisements. One had the picture and the other didn't. Both versions worked, but the one with the picture outperformed the other by far. It had a 3 percent response rate compared to 1.5 percent for the one without the picture.
Think of it this way. Let's say you're selling a $100 product and you make 50 sales with your regular ad every time you run it. If you add your picture to the ad, you could end up doubling your sales - and putting an extra $5,000 in your pocket!
For small businesses, including a photo of the owner (or someone else connected to the company) almost always increases response. If you're not doing it, I strongly suggest you run a test. It could greatly increase your profits.
[Ed. Note: Paul Lawrence is a successful entrepreneur and business author who has started over a dozen profitable enterprises for under $100. For more information on his Cheapskate Marketing Program, click right here.]
Larry Potter
http://budurl.com/nn8h
http://www.atickettowealth.com/
Monday, April 6, 2009
The Power of Pausing
Top salespeople ask good questions and listen carefully to the answers. One of the most important listening skills they develop is to simply pause before replying. When the prospect finishes talking, rather than jumping in with the first thing they can think of, they take three to five seconds to quietly wait.
Pausing before you speak has three specific benefits.
You avoid the risk of interrupting the prospect if he has just stopped to gather his thoughts.
Your silence tells the prospect that you are giving careful consideration to what he has just said. This is a compliment, and makes him feel valuable.
Pausing before replying means that you will actually hear and understand the prospect better because you've given his words a little time to soak into your mind. You will be more alert to how his words can connect with other things you know about him in relation to your product or service.
When you pause, not only do you become a more thoughtful person, you convey this to the customer. By extension, you become a more valuable person to do business with.
[Ed. Note: In his audio program, Communicate With Power, Brian Tracy, master salesman and business coach, will show you how to influence people and get what you want by using only words.
And what better way to hone your communication and sales techniques than by setting up your own Internet business? The Internet Money Club Independent Learner Edition gives you the complete, start-from-scratch guide to finding financial independence online. Get all the details now.]
Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com
Tuesday, March 31, 2009
Educate your prospects
You need to communicate that you are on their side and deserve to be trusted. You'll accomplish this if you provide them with accurate, insightful information.Just remember, when your marketing becomes consistent, promotes your expert status, and educates your prospects, you will soon have prospects knocking at your door, rather than you knocking at theirs.
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
Monday, March 30, 2009
Advance closer to your goals in life.
Being an entrepreneur is NOT like a lottery ticket. It's not something you say you want to do and then just 'take your chances'. There is a very specific science to being a successful entrepreneur...and I learn more and more about this science every day.
There is a very specific PROCESS that I have watched myself and many people go through as they transform themselves into a POWERFUL entrepreneur capable of creating enormous success in our industry.
And this is what I have observed... There is a completely different mindset, a completely different way of thinking, and a completely different way of BEING for the entrepreneur.
The Entrepreneur does not function with the 'linear' mindset that most people have. Most people expect to be told a simple set of instructions to perform each day to bring home their paycheck at the end of the week. This is NOT how the entrepreneur functions.
When you're an entrepreneur, you and you ALONE are responsible, and accountable, for everything you create or don't create in this industry. And when you *FULLY* grasp this, you can start having the *REAL* advantages. Because once you really GET that it is you and you alone that will create the wealth you desire...you REALIZE that you need to be DEVELOPING YOURSELF more and more to create that wealth everyday.
And all of a sudden, a 'mindset' change happens. All of a sudden your focus can shift from 'just the money' and move towards what will CREATE that money instead. There's a big difference...
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
Saturday, March 28, 2009
Measure Your Results Along the Way
You may find that you no longer want to pursue a goal you assigned yourself. Or perhaps you want to modify that goal. Maybe you want to keep the goal but you've discovered a more convenient and efficient way to get to the "finish line." Let's say you set a physical fitness and weight-loss goal. And the plan you came up with to achieve that goal was to go to the gym three nights a week. You've been doing that for two months, and you're happy with the results. But now you think there's a good chance you can stay on track by working out at home.
Okay.
Only YOU can determine the most effective way to use your time. But you won't be able to do that if YOU don't measure and monitor your progress along the way.
Larry Potter
www.ATicketToWealth.com
http://www.youtube.com/watch?v=ObVVfulxlBk
